Future EA Sports releases like EA FC (which is set to replace the FIFA brand name) is a likely candidate for Nike’s collectible NFT “wearables.” | Image: Electronic Arts
EA and Nike have just announced a partnership that will bring select virtual assets created by .Swoosh, Nike’s Web3 marketplace platform, to future EA Sports titles. No specific games have been mentioned, and neither company has provided much information regarding what we can expect, though the creations will include virtual footwear and apparel.
But the partnership with EA seems to fulfill promises laid out by Nike back in November when the shoe brand first launched .Swoosh. At that time, Nike suggested that its virtual apparel could eventually be equipped in video games and “other immersive experiences.”
.Swoosh’s first NFT drop of virtual sneakers surpassed $1 million in sales despite various delays and technical issues
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