John Allen, the host of hit podcast MrBallen.
In each episode of MrBallen, series host John Allen appears in the center of the frame, usually wearing a plaid shirt with a couple of buttons undone and a baseball cap turned backward, and slowly talks viewers through the events of a “strange, dark, and mysterious” true crime story. Episodes with titles like “What I saw in my room still haunts me” and “Real-life ‘ghost ship’ has a SECRET,” bring in more than 40 million monthly views — a massive volume that still is not enough to put Allen in the upper echelon of YouTube influencers. But in podcasting? He’s a star.
Steven Cohen, a longtime audio industry sales executive, was shocked when he dug into the stats for the podcast version of MrBallen, which launched in February. The show was...
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