Marketing mix is used as a tool by the managers to design marketing plans and to achieve desired results. It comprises of 4 Ps: Product, Place, Price, and Promotion. Drawing a parallel with NGOs: The Product for an NGO is the cause or idea it supports or a core programme or project. Price is the… [*********]
The post How Marketing and Communication Strategies can help NGOs achieve Fundraising Success? appeared first on Ask at fundsforNGOs.
The post How Marketing and Communication Strategies can help NGOs achieve Fundraising Success? appeared first on Ask at fundsforNGOs.