Videos from artists like Niall Horan (pictured) that already used the feature have attracted over 2.5 billion views since August 2022. | Photo by Emma McIntyre / Getty Images for iHeartRadio
After an initial US launch in August last year, TikTok and Ticketmaster are expanding a partnership that lets TikTok users purchase event tickets without leaving the platform to 20 additional countries. On Monday, TikTok announced that the feature will now work in the UK, Ireland, Australia, Germany, France, Canada, Mexico, New Zealand, and several other major markets. That means performers can promote upcoming shows by embedding links in their videos to purchase tickets directly within the app.
TikTok says anyone who’s been verified as a certified artist on the platform can use the feature, provided they’re in one of the regions participating in the partnership. You can check out the full list of countries in the press release linked...
Continue reading…
Continue reading from Source - The Verge...
