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Apple could eventually bring ads to more of the apps that come pre-installed on your iPhone and other Apple devices, including Maps, Books, and Podcasts. According to a report from Bloomberg’s Mark Gurman, Apple has internally tested search ads in Maps, which could display recommendations when you search for restaurants, stores, or other nearby businesses.
Apple already implements a similar advertising model on the App Store, as developers can pay to have their app promoted on a search page for a particular query, like “puzzle games” or “photo editor.” As noted by Gurman, ads on Maps could work in the same way, with businesses paying to appear at the top of search results when users enter certain search terms.
Gurman believes that Apple...
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